Banco Santander

Beatriz Alonso is a woman from La Rioja who, in addition to being an area manager and in charge of many offices in La Rioja and Navarra, has time to run, swim and cycle absolutely every day, without exception, with the aim of competing in demanding competitions of triathlon. She has given up many things, but sport is “like breathing” for her.⁠ ‘Something personal’ portrays the human beings behind the bank’s professionals, to learn the particular stories that make up the DNA of a great brand.