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IKEA · ANGED

Cristina at IKEA

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IKEA · ANGED · 2024 · San Sebastián de los Reyes, Madrid

Part of "La Fuerza del Empleo", the 2024 campaign by ANGED, the Spanish association of large retailers. Cristina Soriano, head of finance at IKEA San Sebastián de los Reyes, talks about why relationships with people have to be cared for from the very first interaction, on the shop floor, in the warehouse and in the office.

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Based in Madrid. Filming worldwide.

Jon Cuesta · Founder and director